The exhibition, conceived in 1996 by Fabio Cavallucci and Sergio Bettini, has been curated by Arabella Natalini since 2002. From its first year up to today, Tusciaelecta has invited more than fifty artists to visit the towns involved and design works for the territory whose objective is to build a meaningful relationship between specifically created works of art and the host area for which they were created. The resulting works – heterogeneous in terms of their processuality, design and poetics – cross the aesthetic sphere in the more conventional sense, going beyond the social dimension, not only with their presence on the sites, but also through their exchange with the public and local productive energies. If, in fact, one of the main purposes of an art project developed in the area is to achieve integration between the work and the place, the relationship with the area, in the broadest sense, is the condition needed for this to acquire meaning and value.

In line with this premise, in the 2002/2003 period, Tusciaelecta involved the area extensively, avoiding placing the works in spots that were evocative but often private and distant from daily life, and instead concentrating on exhibiting in some of the hubs of the individual communities, sites singled out in the piazzas and main streets of the sponsoring towns. This “shift into the centre of the town” has inevitably and programmatically led to exhibiting to a wide public, starting a possible relationship not only with those who habitually go to exhibitions and the numerous tourists who visit Chianti, but also and primarily, with the local townspeople. Therefore, the intent is to create site-specific works for social exchange, communication and landscape, conceived as interference in everyday life, that could, with their presences, offer alternative images to those stereotypical ones of the “picture postcard” Tuscan landscape, drawing people into active and heterogeneous experiences with the art.

From 2004, Tusciaelecta began to gradually redefine its own objectives. During this period of reflection, a digital work was commissioned, not to physically intervene in the territory but to virtually “infiltrate” the Tusciaelecta site. What was proposed was an interactive work that could shake up the usual static audience – work-of-art relationship and, at the same time, rekindle attention throughout all of the territory involved in the event (despite not being physically located in any of the sponsoring municipalities).

Following this, with the objective of promoting a growing interaction between the works, the hosting areas and users or public, the event began to concentrate more and more on the production of permanent site-specific works.
These works, while aiming at being more deeply rooted with the territory, are not intended to provide a universal response in terms of intervention methods for public art in a landscape such as Chianti, but rather offer the chance to develop lines of thinking that can bring into play a new awareness of the town and the relationship with the community, as well as with the times in which we live.
The challenge is then to give life to a new constellation in the landscape that takes the form of a conjunction between the “foreign body of the work” and the daily social, aesthetic, and cultural habits of the townspeople.

From 1996 to today, Tusciaelecta. Arte contemporanea nel Chianti has been sponsored by the towns of Greve in Chianti, Barberino Val d’Elsa, Castellina in Chianti, Gaiole in Chianti, Impruneta, Radda in Chianti, San Casciano Val di Pesa, Tavarnelle Val di Pesa and Florence, in collaboration with the Regione Toscana (Region of Tuscany), the Provinces of Florence and Siena, and the Tourism Promotion Agencies of Florence and Siena.